Cookies and Data Collection

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What are cookies?

Cookies are small files that get saved on your computer or device when you visit our website. They help us remember information about how you browse, such as the pages you visit or your preferences. This information can also help us recognize you when you return to the site.

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BerliTravel, either directly or through a third-party service provider, may use cookies while you browse the website. Cookies are small files sent to your browser by a web server to record your activity on the site.

The cookies used by BerliTravel or by third parties on its behalf are linked only to an anonymous user and device. They do not provide any personal information about you.

Enhancing Your Experience with Cookies

Cookies enable our site, www.berlitravel.com, and our trusted partners to recognize your browser, making your visit smoother and more personalized. This means:

• If you've registered, you can access your exclusive areas, services, and offers without having to log in every time.
• We can analyze site traffic, measure our audience, and understand how often various pages are visited.

For performance monitoring, our servers automatically record your IP address and domain name. This raw data is used solely to generate anonymized statistics (e.g., number of page views) and is never linked back to personally identify your specific machine.

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Types of Cookies Used on Our Website

We utilize several categories of cookies to ensure our website functions correctly and provides a good user experience:

• Own Cookies:
  
  • These are cookies sent to your device directly from our website domain.
  • Purpose: We use them primarily for session management to help you securely and anonymously complete transactions when purchasing trips with us.

Third-Party Cookies:

• These are cookies sent to your device from a domain or website that is not managed by us.
• Purpose: They are managed by other entities that process the data obtained through the cookies for their own specific purposes (e.g., analytics, advertising).

Session Cookies:

• These cookies are designed to collect and store data only temporarily while you are actively using our website.
• Purpose: They expire or are deleted as soon as you close your browser.

Persistent Cookies:

• These cookies remain stored on your device and the data can be accessed and processed for a defined period of time, which may range from a few minutes up to several years.
• Purpose: They are often used to remember your preferences or login details for future visits.

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Analytics and Measurement Cookies

Analysis Cookies are used by us, or by trusted third parties, to securely quantify the number of users and perform statistical analysis on how visitors use our website.

We utilize the data gathered by these cookies to analyze website navigation, enabling us to improve the products and services we offer.

• Google Analytics
  
  • Purpose: We use this service to collect information anonymously and report on website usage trends without identifying individual users. It helps our website remember information that can customize the site's appearance or behavior, such as your preferred language or regional location.
  • Provider: Google
• Google AdWords (now Google Ads)
  
  • Purpose: We use this service to anonymously track and report on visits that originate from advertising provided via Google Ads. This allows us to measure the success of marketing campaigns we have launched. We do not identify individual users through this process.
  • Provider: Google

Advertising and Campaign Cookies

We utilize cookies from major advertising platforms to anonymously measure the effectiveness of our marketing efforts. In both cases, we collect and report on visits without identifying individual users.

• Google Advertising Cookies
  
  • Purpose: These cookies collect information anonymously to report on the visits that originate from advertising campaigns run by Google. Our website sends this information to Google to track and measure the success of market campaigns we have launched.
  • Provider: Google
• Facebook Advertising Cookies
  
  • Purpose: These cookies collect information anonymously to report on the visits that result from advertising provided by Facebook (Meta). Our website sends this information to Facebook to track and measure the effectiveness of relevant market campaigns.
  • Provider: Facebook (Meta)

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How to Manage and Administer Cookies

You have the ability to allow, block, or delete the cookies installed on your computer at any time by configuring the options of the web browser installed on your device.

For detailed instructions on managing cookies in specific browsers, please use the following links:

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Browser

Management Information Link

Firefox

http://support.mozilla.org/es/products/firefox/cookies

Chrome

http://support.google.com/chrome/bin/answer.py?hl=es&answer=95647

Internet Explorer

http://windows.microsoft.com/eses/windows7/how-to-manage-cookies-in-internet-explorer-9

Safari

http://support.apple.com/kb/ph5042

Opera

http://help.opera.com/Windows/12.00/esES/cookies.html

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